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Andrew Gaved, Editor

Taking the plunge

Bungy jumping in front of Wonderbra model, Adriana Cernanova

Wonderbra launched its new Ultimate Plunge bra this week with a projection of model, Adriana Cernanova on to the side of Battersea Power Station.

In a bid to prove fearlessness in face of the ‘plunge’, women were invited to bungy jump from a crane positioned in front of the image.

Three online competition winners: Victoria Joint, Heidi Speed and Kate Hassen were the first to brave the drop, jumping head first down in front of the projected cleavage, illustrating the depth of the bra.

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