Recolight co-funds WEEE TV advert
Recolight is to co-fund a new television advertising campaign in conjunction with ‘WEEE Connect’ – an industry partnership made up of the UK’s largest WEEE producer compliance schemes and reprocessors.
WEEE Connect and the ensuing campaign aims to increase public awareness of the need to recycle WEEE.
The campaign will include a television advert which will be aired nationally before and after Christmas.
The advert aims to show how WEEE diverted from landfill is sent for recycling and seeks to encourage householders not to dispose of old electrical equipment in their residual waste, but to instead take it to their nearest recycling centre.
Nigel Harvey, Recolight’s chief executive, said: “Raising public awareness of WEEE as a waste stream is vital. Most people are unaware of the need to recycle WEEE; for example our own research shows that only 18 per cent know that low-energy light bulbs need to be recycled through specialised recycling facilities. On a more positive note, research also shows that most people will recycle if they know they should, and if it is easy to do so.”
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