Energy efficiency within the lighting industry has become a topic of much discussion. So how do you put the low-energy message across in a new and interesting way?
Megaman thinks it has found the answer in the form of this viral advert to promote its low-energy, ‘no nasty emissions’ lamps. The advert depends on that time-honoured staple of British humour - the fart gag. A crude angle to take, maybe, but you can rely on the Brits to always find flatulence funny.